Loreal Paris Preferences, experts of permanent, fade defying luminous hair colours. Our translucent gel-technology to gether with our precious shine oil give the ultimate luminous colours full of reflect. Use the shine protect conditioners enriche with a U.V filter & Vitamin E derivative to preserve the shine of your coloure hair for up to eaight weeks. Our Shine Oil is enriche with precious flower oils to intensify the natural tones of your hair colour. Infuse with a sensorial fragrance 4 an improve experience at application.
Be colours safe and always do your 48 hr patch test. Born in the 1970’s, Preference has over fiften years of creating at home hair colours proven to give you a fade defying multi tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colours safe and always do your 48 hr patch test.