This shampoo is a wonderful innovation specially formulated to cleanse and care for hair that needs double freshness and vitality. It relies on an innovative formula extracted from strawberries rich in vitamins and antioxidants to deeply cleanse the scalp and hair without stripping away natural oils. It works to rebuild damaged strands, reduce frizz and flyaways, and prepare the hair for conditioning, leaving it clean, flowing, and scented with an attractive strawberry fragrance.